International Rollout for PUMA B2B

München, 12. September 2013

As one of the world's leading sports lifestyle companies, PUMA is now making its B2B ordering platform available to its retailers in India and Portugal.

ICONPARC customized the B2B e-business solution exactly to PUMA's needs, such as a high-performance quick search, filter options, different shopping carts at catalog level, order history, bundling for competence assortments, marketing documents and the seamless integration of editorial content, to name but a few.

To achieve this, ERP connections for customer, order, availability, delivery and price data had to be integrated for each country - in different languages, currencies and regions. Glenn D'Silva, international e-business manager, is very satisfied with the progress of the PUMA B2B platform rollout. The introduction of the platform in further countries is being planned.

In this project to implement the B2B e-business solution, ICONPARC provided the full range of services, including design, consulting, software, integration and updates & technical support.